The Direia line of the Japanese corporation GRAZIA is a pioneer in the use of stem cells in ProAge cosmeceuticals. Direia line care products are designed for intensive, comprehensive skin care, both for those who are just beginning to notice signs of aging, and for more pronounced age-related problems.. In modern cosmetology circles, the prefix “Pro” is increasingly used rather than “Anti”, since Pro means “advanced, cutting-edge, modern”. This is the definition that can safely and confidently be used to describe the technologies used by GRAZIA Corporation.
Direia products work to stabilize the condition of the skin, stimulate it to self-heal, increase the production of elastin and collagen. Have a complex effect on all signs of age: gravitational ptosis, decreased skin tone, wrinkles, pigmentation, dull skin color. The entire line of Direia products are delicate, nourishing textures based on a natural moisturizing base without alcohol, mineral oils and silicones.
Direia uses the latest, proprietary technologies: HADS-ACTIVATOR COMPLEX (multiple growth factors in a solution of stem cells derived from human adipose tissue) and Innovative 3D Nanotechnology (a new form of packaging components into a bundle-shaped nano-sized liposome). This nanoliposome penetrates deep into the skin using TransDermal Drug Delivery technology ( TDD). Initially, TDD technology was used purely for medical purposes in the treatment of serious diseases.
In short, the essence of these advanced technologies is as follows:: liposome Direia*, gradually penetrates the skin, passing through the layers of the epidermis and dermis, reaching the hypodermis (subcutaneous fat), where it turns into a kind of gel substance from all the active moisturizing and rejuvenating components packed into it. A liposome of this quality prolongs the moisturizing effects of cosmeceuticals, as it releases components gradually, “at the address” - into the hypodermis (after all, we all know the ability of fat cells to retain water, and in the case of the skin on the face, neck and décolleté, this is what is so necessary when it loses its regeneration resource). Therefore, the skin feels plump and optimally hydrated throughout the day.
Next, the work of the “conductor” is performed by the bioactive complex SC-Max (Stem Cell – Max), which is an in-house development of the Direia brand. It combines a triad of components into a single system: stem cell extract, vitamin C and Proliphil F4 peptide (enhances collagen production). Thanks to the signaling system that connects this complex with skin peptides, Direia products work exactly where restoration of damaged functions is required. Thus, the composition of the products is responsive to skin problems, and with regular use, it receives not only immediate hydration and nutrition, but also an improvement in its qualities in the long term.
The skin cleansing gel does not foam, is easily washed off, and has a subtle rose aroma.. Suitable for cleansing the skin both in the evening and for morning washing. When using BB creams or other dense foundations in makeup, it may seem weak in terms of cleansing; it is better to use it in tandem with any hydrophilic oil or cleansing cream. After washing with Direia gel, the skin is smooth and does not leave a feeling of dryness.. The gel has a pleasant and non-intrusive rose scent.
Package: bottle with dispenser, volume 400 ml.
*a regular liposome is in the shape of a sphere - a ball, with an accumulation of useful substances inside.
Made in Japan.
